Get Noticed: Service Provider Partnering Strategies for ISVs (AMR)

Knowing that large IT Service Providers (SPs) have pared down partner portfolios significantly in recent years, we wanted to find out what type of software partner tends to make it through the gauntlet today, and why. We talked to global alliance leads for three Tier 1 integrators about what to do, what not to do, and what compels them to return phone calls. read